As WAKGROUP’s latest initiative in consumer electronics sector, WAKTECH is driven to capitalize on Pakistan’s consumer electronics market worth $2 billion. With gradual improvement in power generation and a rising Purchasing Power Parity, the sector is expected to grow to $2-4 billions in the near future.
Realizing this WAKTECH has entered into an arrangement with the world’s leading brand Samsung by signing three agreements for manufacturing and distribution of Samsung’s top-quality home appliances including Refrigerator, Washing Machine, Microwave & Air Conditioners and Television products.
In this connection WAKTECH is setting up a state-of-the-art manufacturing facility for assembling a complete array of Samsung’s innovative products. Fully-equipped with latest technology, the said facility will be functional for manufacturing a wide range of Samsung products, by mid 2017.
By virtue of another agreement, WAKTECH has acquired distribution rights of world-famous Samsung home appliances and televisions throughout Pakistan. WAKTECH’s multi-channel approach comprising retail, wholesale, ecommerce, concept stores, financing at flagship outlets and customer-friendly nationwide after sales service are aimed not only to strengthen Samsung’s market presence in Pakistan but also to boost the confidence of other international brands in WAKTECH’s professionalism and standard of service.